For the purposes and intent of this Privacy Policy, Simpler Search™ shall be recognized as a subsidiary of, and all references to Policies of Simpler Search™ and SimplerSearch.com shall also pertain and apply to the parent company, True Color Optics, Inc.

Information Collection and Use: Simpler Search™ is the sole owner of the information collected on this site. We will not sell, share, or rent this information to third parties in ways other than those disclosed in this policy. Simpler Search™ collects information from our users at several different points on our website.

Registration: Simpler Search™ sites restrict access to certain online content. To gain entry, a user must first complete a registration form. During registration, a user wishing to access restricted content, is asked to provide their contact information (such as name and email address). For sites where online access to content is part of a subscription package, registration forms will often contain full subscriber details used to identify and fulfill that subscriber's account.

Email Alerts: If a user wishes to subscribe to our alerts, updates, briefings etc. we ask for contact and delivery information such as name and email address. All of these email lists provide opt out facilities online and with each email broadcast.

Links: Simpler Search™ Directory websites contain clearly identified links to other sites. Please be aware that Simpler Search™ is not responsible for the privacy practices of other sites that link to our site. This privacy statement applies solely to information collected by Simpler Search™ websites only. Links are provided solely for your convenience, and do not constitute any endorsement by Simpler Search™. You assume sole responsibility for use of these third party links and pointers. If you have any concerns about your privacy at one of these sites, please review their sites' policies or contact them directly.

Surveys & Contests: From time to time Simpler Search™ sites request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Contest contact information will be used to notify the winners and award prizes. In some instances, these contests are co-sponsored and, if so, your information will be shared with that particular partner.

Tell A Friend Option: If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. We will automatically send the friend a one-time email inviting them to visit the site. This information is not stored except for the sole purpose of sending this one-time email.

Security: This website takes every precaution to protect our users' information. When users submit sensitive information via the website, your information is protected both online and off-line. When our registration form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our Order Form, the "lock" icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just 'surfing'. While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. The servers on which we store personally identifiable information are kept in a secure environment.

Simpler Search™ has security measures in place to help protect against the loss, misuse and alteration of user and customer data under our control. While we cannot guarantee that loss, misuse or alteration of the data will not occur, we promise to do our utmost to prevent against any such occurrences and to notify you as soon as we become aware of an unlikely security breach.

Special Offers: On some Simpler Search™ sites new members receive a welcome email to verify a unique Password and User Name. Established members will occasionally receive newsletters containing information on products, services, contests and special deals. Where this is the case, we present the option to discontinue receiving these types of communications at the time of delivery. Our best efforts will be employed to remove your name from our mailing list for that particular type of correspondence

Site and Service Updates: Simpler Search™ also occasionally will send the user our site and service announcement updates. Members are not able to un-subscribe from service announcements, which contain important information about the service. We communicate with the user to provide requested services and in regards to issues relating to their account via email or phone.

Correction/Updating Personal Information: If a user's personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user's personal data provided to us. This can be done at the registration page or by emailing the site editor. Our sites will offer subscribers an account management facility that will allow them to change or amend their own records.

Choice/Opt-out: Users who no longer wish to receive correspondence from Simpler Search™ may opt-out of receiving these communications by replying to the unsubscribe link in the email or online. We do however strongly suggest that you opt-in to receive, at minimum, notifications of service changes.

Information Sharing: Any sharing of information is only done in an aggregate form for statistical purposes. We never distribute personally identifiable information without your consent, unless we are required to do so by law (due to a court order, subpoena, etc), or to protect Simpler Search™, our users, or the general public. Furthermore, we restrict access to any personally identifiable information that you may have provided to us to employees that need this information in order to correspond with you, or operate the website or a particular service.

Notification of Changes: If we decide to change our Privacy Policy, we will seek to advise all users of these changes, either by email, at the address provided by the user, or by incorporating the changes into the Simpler Search™ Privacy Policy posted on the site. Your continued use of the site/sites constitutes an agreement with the current Privacy Policy.